Learn how to create a successful digital marketing strategy and implement it on your business website. In this course, you'll learn proven techniques for optimizing a website, along with strategies for converting website visitors into leads and sales. By the end of the course, you'll have the practical skills you need to jump-start or grow your digital marketing initiatives.
Before you can optimize your website to reach your target audience, you have to identify that target audience. You'll begin the course by determining who makes up your target audience, how to create customer personas, and how to research your audience. The other half of getting started is identifying what you have to offer: what sets your business apart? Once you've settled on the audience you want to reach, you'll evaluate your business to develop a value proposition. After that, you'll set goals and key performance indicators (KPIs) to measure the success of your marketing campaigns.
Translate your knowledge of digital marketing strategy by applying it to the first place people will go to learn more about your business: your website. Find out what your website needs to appeal to visitors and create leads. Begin by learning the qualities of a great homepage, then dive deeper into how to achieve them through persuasive design. You'll round out the course by learning how to make an effective product page with the formats and features necessary to turn leads into sales.
Build practical skills by working through guided projects designed to reinforce learning
Course resources are shaped through repeated instruction to support outcomes
Amazing experience. The professor really broke down the material and made sure I understood it. I would definitely recommend this class or school to anyone. Truly loved it!
— David G.
Classes are led by professionals who combine real-world expertise with proven teaching abilities
Return to the course at no cost to review concepts and strengthen your skills
Attend this course live online or as self-paced training. Engage with expert instructors, ask questions, and get feedback on your exercises and projects.
Unlike other providers, these are not mass open-enrollment classes. At CreativeLive, you’ll learn in small groups (typically 8-15 students) and receive personalized attention.
Get the same interactivity and access to the instructor as in-person students. There are no extra fees and we’ll work with you to ensure your remote setup is perfect.
Learn at your own pace with pre-recorded video lessons and hands-on exercises. Work through the material on your schedule with access to course content and resources.
Upon completion of this course, you’ll receive an official certificate testifying to your mastery of the curriculum. We’ll send you a link where you can download your certificate, share it online with your friends, post it to your professional network on LinkedIn, and view all your earned certificates. Congratulations on your achievement!
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We offer a single free retake of the class within a year.
No. We provide computers (Mac or PC) with the required software installed. Choose your operating system at checkout.
